Director of UGC

Superpower

Superpower

San Francisco, CA, USA

Posted on May 1, 2026

Location

San Francisco

Employment Type

Full time

Location Type

On-site

Department

Marketing

We're looking for a world-class UGC operator to build the largest network of aspiring creators in health and wellness — on-camera talent before they're famous — and run a system that produces 100+ pieces of usable content per month.

You'll own creator sourcing, briefing systems, content QA, and the repurposing pipeline that turns one UGC submission into 8–12 ad cuts.

About the Role

You'll own the UGC function at Superpower. This is a founding hire — you'll build it from zero: the creator network, briefing system, content library, and repurposing pipeline.

The goal is 10x scale in year one: 200+ creators recruited, a briefing system that produces consistently on-strategy content, and a repurposing pipeline where one submission becomes 8–12 ad cuts. UGC content runs as ads on our pages, not theirs.

This is a player-coach role. Everyone at Superpower is an IC, including leadership.

Key Responsibilities

  • Creator Network: Recruit 200+ paid UGC creators in year one — aspiring, hungry, on-camera magnetic; source from TikTok, Instagram, Backstage, Billo, casting calls, and ad responses; maintain diversity across age, gender, ethnicity, body type, and health journey

  • Briefing System: Tie every brief to a creative strategy hypothesis (hook, angle, persona, format); build the briefing playbook; eliminate the "just film yourself using the product" default

  • Content Library: Tag and organize all assets by persona × hook × format — strategy team finds anything in under 30 seconds

  • Repurposing Pipeline: Turn one UGC submission into 8–12 ad cuts; partner with the video editing team to build the cut-down system; make UGC the lowest cost-per-usable-asset format in the channel

  • Quality Bar: Set and maintain a high standard across every submission — on-script delivery, clean audio, proper lighting; coach creators to improve and manage the roster to keep quality high

  • Team Leadership: Build and hire the UGC team — UGC producer, sourcing coordinator, and contract ops — as scale demands

Qualifications

  • Experience:

    • 4+ years in UGC, content production, or creator operations at a DTC brand running $500K+/year in UGC spend

    • Built a creator network from scratch — references will confirm

    • Designed a briefing system that produced consistent on-strategy output across 100+ creators

  • Skills:

    • Spot on-camera magnetism before a creator has 10K followers

    • Operations-first — redesigns the system before waiting for a hire

    • Reads paid social data well enough to know which UGC deserves a v2

  • Mindset:

    • Comfortable doing the foundational ops work because it unlocks the leverage

    • Bias toward shipping volume at quality, not polishing one piece

About Superpower

Superpower is a new health system on a mission to extend and enhance human life.

We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.

Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.

You can find more about us below:


Company Philosophies

  • We are all here to genuinely do our life’s best work

  • Insanely high talent bar, never settling. A players only (see Steve Jobs)

  • We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first

  • We aim to set the gold standard for team health culture on the planet — live the ethos!

Investors

We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we’re committed to building a team of top-tier talent.

See more open positions at Superpower