About Us

We are on a mission to redefine infant gut health through cutting-edge biotech innovation. Our brand is dedicated to solving one of the most critical global health challenges: the absence of essential Bifidobacteria in infants and toddlers. By restoring the gut microbiome, we are laying the foundation for lifelong health and disease prevention.

Our success is driven by a social-first, community-powered approach—leveraging education, influencers, healthcare professionals (HCPs), and parent advocacy to create a movement around early microbiome health. We are looking for a Influencer & Community Manager to lead this charge by fostering an engaged, passionate audience of parents, influencers, and medical professionals. This role would report to the Head of Growth & Community Marketing.

The Role

We’re seeking a strategic, community-driven, and highly creative Influencer & Community Manager to execute our organic growth strategy. You will own our brand’s voice across social platforms, build relationships with influencers, HCPs, and brand advocates, and cultivate a thriving community of parents who trust our science-backed approach.

Your role will be crucial to scaling our brand awareness, waitlist growth, and customer retention—driving the organic, social-first movement that will define our brand.

Key Responsibilities:

Community Engagement & Growth

• Develop and execute strategies to grow and nurture our online community across Instagram, TikTok, YouTube, and emerging platforms.
• Proactively engage with followers, HCPs, and brand advocates to build meaningful relationships.
• Monitor and respond to comments, messages, and brand mentions with speed, authenticity, and expertise.
• Manage social listening to identify trends, insights, and opportunities to join conversations that matter.

Influencer & Advocate Cultivation

• Identify, recruit, and nurture relationships with key influencers, brand ambassadors, and industry professionals.
• Develop strategic influencer programs and collaborations that drive organic engagement and brand love together with our influencer partner agency
• Partner with advocates and community members to co-create content and amplify their stories.

Content Strategy & Execution

• Collaborate with marketing, creative, and R&D teams to develop content that resonates with our community.
• Plan and manage a content calendar that balances brand storytelling, community engagement, and product education.
• Stay ahead of trends and algorithm shifts to optimize content performance.
• Lead social media activations during product launches, campaigns, and events.

Analytics & Reporting

• Track engagement metrics, sentiment analysis, and influencer impact to continuously optimize strategy.
• Provide insights into community trends, opportunities, and areas for improvement.

Who You Are:

• A natural community builder who thrives on connecting with people and creating conversations.
• Deeply passionate about health & wellness and innovation in the industry.
• A strong storyteller who can craft compelling, on-brand content that sparks engagement.
• Experienced in social media management with a proven track record of building and scaling communities.
• In tune with influencer culture and understands how to develop authentic partnerships.
• Analytical and data-driven, able to translate insights into strategy.
• Agile and adaptable, keeping up with the fast-paced, ever-changing social media landscape.

Qualifications & Experience:

• 5+ years experience in social media, community management, influencer relations, or a related field.
• Experience working in health & wellness, or a relevant consumer brand is a plus.
• Strong knowledge of social media best practices, trends, and platform algorithms.
• Proficiency in content creation tools (Canva, Adobe Suite, or similar) and social analytics platforms.
• Excellent written and verbal communication skills.

What We Offer

• Opportunity to build and scale a mission-driven brand from the ground up.
• A chance to define the future of infant microbiome health.
• Ownership of high-impact growth strategies in a fast-growing startup
• A collaborative, high-energy startup culture focused on innovation.
• Competitive salary & equity incentives.