Marketing Data Analyst

Parachute Home

Parachute Home

Marketing & Communications, IT, Data Science
Los Angeles, CA, USA
Posted on Wednesday, February 14, 2024

SUMMARY:

We are seeking a motivated Digital Analyst to join our dynamic marketing team. In this role you will manipulate and interpret data to optimize campaign performance and audience engagement. You will collaborate with the Performance Marketing Team, data engineers, and cross-functional teams to maintain data integrity, forecast demand, and align strategies with marketing objectives and budgets. This role demands advanced analytical skills, collaborative nature, and strategic thinking to drive effective digital marketing strategies.

REPORTS TO: Growth Analyst

LOCATION: LA Based

WHAT YOU’LL DO:

  • Data Analysis and Reporting:
    • Manipulate and interpret complex data sets to uncover actionable insights regarding campaign performance, audience engagement, and conversion metrics.
    • Generate comprehensive reports and dashboards using analytical tools such as Mixpanel, Segment, Google Analytics, Looker, and data visualization platforms.
    • Leverage existing analytics software to improve customer attribution models.
    • Utilize historical data and market trends to forecast demand for marketing campaigns, identifying opportunities for growth and optimization.
  • Digital Media Strategy:
    • ​​Collaborate closely with our Performance Marketing Team to analyze campaign data, identify opportunities for optimization, and align digital media strategies with overarching marketing goals, ensuring that paid media efforts contribute effectively to the achievement of business objectives.
    • Conduct rigorous A/B tests at channel and tactic levels to assess incrementality, analyzing results to determine the true impact of specific marketing channels and tactics on overall campaign performance and ROI.
  • Cross-functional collaboration:
    • Collaborate closely with data engineers to ensure the integrity and efficiency of data pipelines and data models, conducting regular audits and troubleshooting to maintain data quality and reliability, ultimately ensuring that the business has access to accurate and actionable insights for informed decision-making.
    • Partner with cross-functional teams (Finance, Planning, etc) to align forecasting efforts with marketing objectives and budget planning processes.

WHO YOU ARE

  • Bachelor’s degree in Marketing, Data Analytics, or a related field.
  • 3-5 years digital analyst experience
  • Analytical mindset with the ability to interpret data, identify trends, and draw actionable insights
  • Advanced skills in Excel/Google Sheets, SQL proficiency required; bonus proficiency with Mixpanel, Segment, Google Analytics, Python (or R), Looker, and data visualization tools.
  • Highly organized with the ability to prioritize requests and make adjustments based on developing business needs
  • Excellent communication skills and ability to translate data into actionable insights
  • Able to work effectively in a team environment and make informed decisions independently

WHAT YOU’LL GET:

  • Free bedding for a great night’s sleep, an awesome discount and $300 worth of free product a year!
  • Health, dental and vision benefits with 100% employee coverage offering
  • Flexible vacation packages
  • 401k
  • Competitive salary and stock options

Parachute takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $85,000 - $100,000.

About Us

Our belief is that when we take care of our home, it takes care of us. Home is an extension of the self. It offers a sense of belonging and welcomes all with ease and warmth. It's where we recharge, wash off the day and rest up for tomorrow. Home is the most comforting word there is. That’s why they say there’s no place like it. The unmistakable feeling of home is what inspired us to create Parachute. To responsibly make essential, lasting items that transform a house into so much more.

Parachute was certified as a great place to work! Check us out here

Our Commitment to You

We believe in the power of a diverse workplace. Which is why we are committed to actively recruiting and hiring people of all races, religions, colors, national origins, genders, gender identities or expressions, sexual orientations, ages, marital statuses, veteran statuses and disability statuses. As an equal opportunity employer, we celebrate diversity and foster an inclusive environment by committing to diverse hiring practices, encouraging education and communication and building a DE&I enrichment and training program.

Ensure your Parachute Home job offer is legitimate and don't fall victim to fraud. Parachute never seeks payment from job applicants. Parachute recruiters will only reach out to applicants from an @parachutehome.com email address. For added security, where possible, apply through our company website at www.parachutehome.com/careers.