About the Role

As the Director of Lifecycle Marketing on our rapidly scaling team, you’ll own the full lifecycle strategy across the patient journey (acquisition, retention, and reactivation). You’ll play a critical role in executing Nourish’s growth roadmap by converting more patients and increasing LTV through personalized, high-performing lifecycle campaigns. This is a unique opportunity to build and elevate lifecycle marketing from the ground up and shape a foundational growth engine for Nourish. You’ll report to our VP, Growth Marketing and work closely with Marketing, Design, Analytics, Creative Strategy, and Product.

This role is full-time and based in NYC or SF. Expectation to be in-person 3–4 days/week if in NY, with some remote flexibility. Our NY office is in Flatiron.

Key Responsibilities:

• Own the end-to-end lifecycle strategy across acquisition, retention, and reactivation. Drive measurable improvements in conversion and LTV.
• Lead, mentor, and grow a high-performing team of lifecycle marketers and foster a culture of experimentation, accountability, and operational excellence.
• Oversee the execution of automated and one-off campaigns across email, push, and SMS. Ensure campaigns are timely, personalized, and aligned with business priorities.
• Develop advanced segmentation and targeting strategies leveraging behavioral, demographic, and engagement data. Partner closely with Product, Engineering, and Marketing Analytics to unlock deeper personalization and predictive capabilities.
• Own a rigorous testing roadmap across creative, messaging, channel mix, and audience strategies. Translate insights into ongoing optimizations that improve efficiency and impact.
• Collaborate with cross-functional partners for product launches to ensure lifecycle marketing accelerates adoption, engagement, and long-term retention.
• Define, monitor, and report on lifecycle KPIs. Deliver clear insights and strategic recommendations and continuously refine strategy based on data, learnings, and market trends.
• Spearhead the evaluation and selection of cross-channel engagement platforms, ensuring the chosen solution aligns with business needs, technical requirements, scalability, and long-term operational efficiency.
• Continuously track industry trends, emerging technologies, and evolving customer engagement practices to provide thought leadership that helps shape our long-term lifecycle strategy.

We’d love to hear from you if:

• You have 8+ years of Lifecycle Marketing experience executing and optimizing cross-channel lifecycle campaigns across conversion, retention, and reactivation for consumer-facing products. Experience in health or medical industries is a plus.
• You have hands-on execution experience launching email, SMS, and push campaigns end-to-end. Experience with Customer.io and SendGrid is preferred.
• You have proven track record of moving core metrics through rigorous experimentation, including improving conversion rates, reducing churn, and increasing customer LTV.
• You have experienced managing creative production, including partnering with designers, copywriters, and email developers to deliver engaging and high-performing campaigns.
• You have partnered with product, engineering, and data teams to build reliable data pipelines, integrations, and triggers that power advanced personalization and automation.
• You are highly proficient in leveraging data and customer insights to craft segmentation strategies, develop tailored messaging, and inform campaign decision-making.
• You are passionate about food as medicine and excited by Nourish’s mission to improve the lives of millions through nutrition therapy.

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