Delivery Marketing Manager
Merit
Marketing & Communications
Remote
Posted on Aug 20, 2024
About Us
Merit’s verified identity ecosystem helps trusted organizations across government and enterprise solve critical real-world problems in workforce development, emergency services, licensing, education, defense readiness, and other sectors. Thousands of trusted organizations - including government agencies and nonprofits - use Merit for digital verification of credentials, licenses, training, and skills.
Using Merit, organizations can capture and certify people data in containers called merits (Watch this video to learn more: What is Merit?), and grant them to individuals. All of an individual’s merits are stored in one place, providing people agency over their verified data, giving people secure access, and selective sharing with other organizations.
By connecting organizations and individuals, the Merit Platform supports a robust verified identity network that serves as a source of truth and trust for entire industries; bringing visibility, liquidity, and trust to people’s data.
Florida Division of Emergency Management
The Florida Division of Emergency Management partnered with Merit to provide a fast, secure, paperless solution for the verification and time-tracking of thousands of volunteers and paid medical professionals assisting with the statewide COVID-19 vaccination efforts. As a result of our work together, FDEM was named a StateScoop 50 Award winner for the State IT Innovation of the Year.
Ohio Department of Education - Afterschool Child Enrichment (ACE) Program
After the Ohio State Legislature created the $125M 2-year Afterschool Child Enrichment (ACE) educational savings account program, the Ohio Department of Education (ODE) contracted Merit to inform parents, guardians, and businesses about the new opportunity and eligibility requirements. Merit developed and delivered support systems, workflows, and digital assets for the ACE program. ODE issued digital credentials to parents and guardians certifying student eligibility, enabling them to use the grants with service providers listed in the Education Marketplace, and the Ohio ACE app is a single destination to view account balances and submit claims.
Virginia's Department of Professional and Occupational Regulation (DPOR)
DPOR partnered with Merit to streamline licensing and digital credentialing for the more than 300,000 Virginia’s Department of Professional and Occupational Regulation (DPOR) partnered with Merit to streamline licensing and digital credentialing for the more than 300,000 professionals across more than 40 industries that are required to have a license to work. With Merit, those licenses are now digital, accessible, and easily verifiable by consumers and businesses.
Our Values
Merit’s values are more than just words on paper – they permeate the company’s brand, culture, products, and even individual actions. Our values are:
Everyone is a friend. We see opportunities everywhere because Merit has endless ways to grow the already vast and self-propagating Verified Identity graph.
Building a network of truth and trust. Merit is modeling the real world of Verified Identity into a digital one, built on merits. Society values truth and merits represent the truth.
A rising tide lifts all boats. We think about entire industries and how to make the most impact on people’s lives. When we succeed, our employees, partners, and everyone on Merit should succeed.
Measure to meaningfully improve. Work is measured by output, not vanity metrics, and the things we do measure have goals.
Use Merit to build Merit. The strength of the Merit network, platform, and company compounds with the addition of every partner, consumer, and employee.
The Role
Merit is seeking a high-energy marketer to join us as a temporary Delivery Marketing Specialist who is excited to support us in delivering programs to the constituents of government agencies across various industries. As a Delivery Marketing Specialist you will run multi-channel re-engagement campaigns that are already launched for parents/guardians participating in ESA and school choice programs, work with our partners to build materials for Quality Pre-Apprenticeship programs, support a program to reduce recidivism, create materials to familiarize emergency responders with the Merit ecosystem, and support building and launching new campaigns from scratch.
You will work closely with Merit’s wider Delivery team made up of Program Managers and Customer Success Managers, as well as the broader Marketing and MOPs teams plus design contractors to build and execute these programs. The work will include writing copy for emails, text messages, scripts, blog posts, and other content, building/sending emails and updating webpage through Hubspot, creating and maintaining Hubspot workflows, filtering databases to create contact lists, setting up robocall broadcasts, running user surveys and compiling reports, plus the occasional light deck work, design work, and even video work.
On a daily basis you will jump between Hubspot, Slack, Asana, Figma, Sigma, Google Sheets/Excel, DialMyCalls, and other programs as you build and launch assets, navigate deadlines, and report on the status and success of your programs.
This is an Individual Contributor role reporting directly to Merit’s Chief Marketing Officer.
This temporary role has the potential for future conversion.
What you will do
- Build, manage, and execute multi-channel marketing and communications plans that get people aware of and excited to participate in the program being offered – whether that’s use of Merit’s app/add-ons directly, or a partner’s program
- Bring new ideas to the table. Every partnership is different, so while some tactics and even materials can be repurposed, many cannot
- Define and measure KPIs for each business line and each implementation with an eye to constantly improve
- Build and run surveys, derive insights, and report out action plan internally and externally
- Write, edit, and/or design the materials as requirements evolve
Requirements
- Must have expertise with Merit’s core tools: Google Suite, Slack, Asana, HubSpot, Figma
- Proven experience in marketing project and campaign management
- Desire to manage multiple multi-faceted projects at once
- Experience working with diverse stakeholders and keeping them to timelines
- Experience managing outside contractors/agencies
- Experience managing budgets, negotiating with vendors, and executing contracts
- Strong professional communication skills and business acumen - you will interface directly with clients and partners
Your Skills & Experiences
- Collaboration first approach. Collaborates effectively as a strong team player, managing input from and working cohesively with multiple stakeholders to foster alignment, identify, and deliver the most effective and impactful solutions for the collective.
- Strong problem-solving skills. Demonstrates strong problem-solving skills by quickly identifying issues, assessing the accuracy and relevance of information, using sound judgment to generate and evaluate potential resolutions, and making thoughtful recommendations.
- Excellent communication skills. Expresses information to both individuals and groups efficiently and effectively using multiple communication pathways. Able to take into account the audience and nature of the information (technical, sensitive, controversial) and adjust communication accordingly. Strong ability and willingness to practice active listening and to calmly deescalate frustration.
- An eye for detail. Exhibits a drive to approach all work in a thorough and conscientious manner, making a point to understand scope and key success metrics with the goal of providing high quality work outputs that help to advance business objectives.
- An advocate and support system for others. Exemplifies a welcoming, supportive, and professional presence with a strong ability to assess individual needs, provide information or assistance to resolve issues or satisfy expectations, calmly and firmly set issues back on track, and shows a strong commitment to providing excellent support.
- Prioritizes success metrics. Engages in data collection, analysis, and stays up-to-date on industry trends to increase knowledge, establish strategies, and ensure that decisions are aligned with best practices and delivering business value.
- Adapts to shifting priorities. Can navigate ambiguity, effectively set clear plans, reprioritize tasks to align with strategic goals, and ensure on-time completion of multiple critical activities.
- Committed to core values. Understands and promotes Merit’s mission, vision, and values, and creates a clear line of sight to contribute to the organization’s goals and strategies.
At Merit, we don’t just accept differences, we celebrate, support, and value them for the innate benefit of our employees, the competitive advantage of our products, and the strength of the communities we are a part of. Merit is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We encourage applications from veterans and military spouses.
Merit is dedicated to providing an accessible environment for all candidates during the application process and for our employees. If you need accessibility assistance or a reasonable accommodation, you may contact us at talent@gomerits.com.