Marketing Operations Manager

Memo

Memo

Marketing & Communications, Operations
New York, NY, USA
Posted on Tuesday, April 11, 2023

Company Overview

Memo was created with the idea that earned media is incredibly valuable, but it doesn’t get the credit it deserves from a metrics perspective. For the first time, Memo enables access to actual readership data at the article level, direct from publishers, to empower storytellers.

By uncovering exactly how many people have read articles about their brand and competitors, PR and communications practitioners can better measure the impact and reach of their work and confidently guide the C-Suite on business strategy. Brands like Walmart, Samsung, Google, Taylor Made, MLB, Keurig Dr. Pepper, and others trust Memo to help them more accurately measure readership and optimize their efforts.

Memo was founded in 2018 to bring true insights to an industry that has spent decades relying on metrics like impressions and sheer article volume that don’t measure actual performance or readership.

Investors include Flex Capital, Founder Collective, Susa Ventures, MHS Capital, former founder and CEO of Moat Jonah Goodhard, and former Chief Digital Officer of Meredith Matt Minoff. Memo has been featured in Axios, Wall Street Journal, Business Insider, PRWeek, among others.

The leadership team includes seasoned executives who are focused on building a stable foundation designed to scale, judicious burn management, and a people-first culture.

The Role

Memo is on a mission to empower communications and media with accurate data & insights by
developing a truly unique solution for the PR & Communications industry – we have established a completely new measurement standard for earned media. While we’ve gained enormous traction in the industry, we see a tremendous opportunity to further drive awareness, educate the market, and communicate our story.

Memo is looking for an exceptional Marketing Operations Manager who can own the day-to-day execution and orchestration of marketing automation, run effective campaigns, and deliver clear and concise reporting with an emphasis on data integrity. This is a hands-on individual contributor role, and you will be responsible for maintaining the systems, processes, and data that supports all of Memo’s marketing programs.

You will report to the VP of Sales & Marketing, and will have ample opportunity to work cross-functionally with Sales, Customer Experience, and Operations.

You will be working on:

  • Manage day-to-day administration of email campaigns, reporting, and database operations
  • Ensure the accuracy of CRM processes including lead research, lead scoring, lead lifecycle/account lifecycle, and data syncs between Sales and Marketing technologies
  • Develop a lead scoring model based on company/role characteristics, email engagement, online behavior, and other signals. Make recommendations for engagement based on lead scores.
  • Build and manage reporting on multi-channel marketing campaign performance and pipeline attribution across multiple tools. Make recommendations on areas for optimization and exploration.
  • Build and manage automated reporting on ABM campaigns and KPIs
  • Manage prospect list uploads, updates/deletes, and other data management tasks
  • Coordinate owned marketing events and attendance at industry conferences
  • Maintain marketing budget and acquisition costs
  • Collaborate with Marketing team members and freelancers to create landing pages, pop ups, and other leadgen assets
  • Support social advertising function through campaign set up, audience targeting, ad optimization, and reporting
  • Ad-hoc Marketing projects

Qualifications

You have:

  • You work well in entrepreneurial environments, find creative solutions, manage multiple projects, and work collaboratively in a highly dynamic environment
  • Manager experience in Marketing Operations, Marketing Analytics, and/or a B2B SaaS Marketing team
  • Admin level experience with HubSpot Saleshub, HubSpot Marketing, and Salesforce
  • Experience with B2B marketing technologies such as WordPress, Mailchimp, and Google Analytics
  • Ability to identify and manage areas of operational improvement based on the needs and strategies of multiple teams
  • Data-driven with experience delivering B2B marketing reporting
  • An entrepreneurial spirit; you have a strong sense of ownership and can deliver high-impact work in an at times ambiguous environment

Base compensation range: $90,000 - $130,000. Total compensation for this role also includes a bonus. This compensation range may be adjusted based on skills and experience.

Key Things to Know

  • We want you to start ASAP
  • This is a full-time position

Benefits

  • Stock options
  • Commuter benefits
  • Unlimited paid time off
  • Membership to Talkspace (mental health)
  • Premium health insurance including telehealth