Lyst is a global Fashion Tech company and premium shopping app, founded in London in 2010 and catering to over 200M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion items & products in one place, via an assortment of 8.5M+ items from over 17,000 of the world’s leading brands. We are a scale-up business with a current team size of c.150 people in London, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace.

At Lyst we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper. Lyst has raised over $160m from leading investors including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.

We are looking for a Director of Performance Marketing to lead a team of high performing, multi disciplined individuals across Performance Marketing. As director you will be responsible for delivering strategies to grow revenue across a wide portfolio of channels and markets to support all of Lyst’s commercial and strategic goals. You will report directly to the VP of Marketing and will work closely with a number of senior leaders across the business.

Responsibilities:

• Lead a multi-disciplined marketing team of 6+ marketing specialists organised into 3 key areas, driving traffic to Lyst website and app. It will be your responsibility to build the team further to maintain existing channels and explore new growth opportunities. As an experienced manager you will invest in your team’s development and build a culture to stay hungry and be impact focused.

• You will be ultimately responsible for driving growth from new and existing marketing channels (Search, Shopping, Affiliate, Remarketing, Display, Social, App Installs and Experiments), external relationships with Ad platforms, agencies and above all growth innovations through marketing approaches. You will do this by project managing all aspects of executions, putting together roadmaps and contributing to the wider tribe and company mission.

• You will need to be ahead of shifts in the industry and understand the market, through quantitative and qualitative analysis, which informs your optimisations and tactics

• Ensure your team has a clear mission, and everyone in your team understands how their collective impact helps Lyst achieve its growth mission, which should form their primary motivation

• You will be expected to make fast decisions, lead by example, be self-motivated, own failures and need minimal support to achieve your goals. You should feel comfortable working autonomously, know when to step in, be hands on and when to delegate to your team

• You will be comfortable working with Product Managers and engineers and find the best way to utilise their time and skills to aid the team to deliver upon its objectives

• Support senior leaders across the business to create alignment across teams to maximise performance and help Lyst deliver upon its overall strategic and commercial objectives