Director of Analytics



Data Science
London, UK
Posted on Tuesday, May 21, 2024

Lyst is a global Fashion Tech company and premium shopping app, founded in London in 2010 and catering to over 200M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion items & products in one place, via an assortment of 8.5M+ items from over 17,000 of the world’s leading brands. We are a scale-up business with a current team size of c.150 people in London, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace.

At Lyst we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper. Lyst has raised over $160m from leading investors including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.

Lyst is seeking a Director of Analytics to lead our lean, multi-disciplined, best-in-class analytics team. As director, you will set the mission, technical direction, and culture of the analytics function. You will provide technical direction on experimentation, attribution, forecasting, and observability, and manage analytical frameworks. You will also evangelise and inspire best practices across the company.

You will report to the VP of Data & Engineering and work closely with the Director of Data Platform and XFN Directors. Our stack includes AWS, Snowflake, dbt, Looker, Python and R.

Areas of Responsibility:

Leadership and Team Management:

  • Lead, mentor, and manage a high-performing, diverse analytics team
  • Foster a culture of craftsmanship, innovation, best practices and continuous improvement
  • Align team objectives with company goals and strategic initiatives

Technical Direction and Innovation:

  • Provide expert guidance on horizontal technical analytical areas, including experimentation, attribution, forecasting, and observability
  • Continuously identify opportunities for applying advanced analytics and data methodologies
  • Develop and track metrics to measure success

Analytics and Strategy:

  • Collaborate with senior leadership to support decision-making around key initiatives and strategic objectives
  • Work with FP&A and product leads to align product development to commercial outcomes - working to a common growth-model/metric tree
  • Stay abreast of industry trends, the competitive landscape, and market dynamics to inform commercial strategies

Data Strategy and Governance:

  • Partner with the Director of Data Platform to define and execute the vision for how data can be leveraged effectively across the business
  • Work alongside the Data Platform team to ensure high data quality and robust data governance
  • Develop and maintain analytics roadmaps to support the progress of the data strategy

Cross-Functional Collaboration:

  • Empower the team to execute on reporting, analytics, and experimentation
  • Collaborate with product development to identify and apply new data opportunities
  • Drive understanding of key metrics and their importance across the business