Brand Partnerships Director - US Based



Sales & Business Development
United States
Posted on Monday, April 29, 2024

Lyst is a global Fashion Tech company and premium shopping app, founded in London in 2010 and catering to over 200M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion items & products in one place, via an assortment of 8.5M+ items from over 17,000 of the world’s leading brands. We are a scale-up business with a current team size of c.150 people in London, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace.

At Lyst we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper. Lyst has raised over $160m from leading investors including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.

At Lyst we highly value the customer experience and have the ability to personalise their product and content experiences through technology. With a whole new suite of digital media products ready to go, we now require an experienced and highly ambitious Brand Partnerships Director to advise our partners how best to promote their projects to our high intent shoppers. You will be working closely with our VP Partnerships in a newly developed business unit (media and editorial) and help drive explosive growth for this unit / tribe. The successful entrepreneur will be the first hire in the US and therefore be responsible for developing and delivering a comprehensive GTM strategy.

This role is best suited for a dynamic, entrepreneurial and ambitious individual that would thrive in a fast paced, high reward environment. You will be excited about growth and push through comfort zones. You will not only get to work with the biggest brands in the industry, but be able to implement your own on platform ideas benefitting from the suite of talented internal data and product engineers we have at Lyst. No idea is off the table in an age where partners are pushing for digital innovation.


  • Generate a targeted, holistic country wide business plan to achieve agreed revenue targets based on a qualified set of partners across the US
  • Develop the Lyst GTM strategy based on current partner mix and local market knowledge
  • Lead with a consultative sales approach through active listening, highly skilled questioning and on the spot problem solving
  • Lead the pitch process through to sale with ongoing support from various other business units at Lyst such as design and editorial, ensuring key partner KPI’s are met leading to high conversion ratios
  • Execute impactful sales presentations to diverse audiences, adapting strategies based on client needs and effectively conveying product knowledge and passion
  • Be highly diligent by accurately utilising our CRM system for pipeline management, partner feedback and cross team information sharing
  • Work alongside a dedicated account / project manager who will ensure accurate delivery of the campaign
  • Identify any challenges faced when selling to partners and reporting back with practical solutions to improve our ability to convert
  • Monitor the digital media landscape always scouting for opportunities to enhance our partner offering
  • Consistently building a pipeline of work through action and proactivity resulting in regular face to face and video meetings with decision makers
  • Attend industry events representing Lyst and our unique offering

What you will get from us:

  • A rich and rewarding work environment, where you are empowered and entrusted to make your own decisions and manage your own time, and will be supported no matter what your capabilities or experience
  • We’re open and honest, and actively listen to employee feedback to help us in our goal to become an awesome place to work
  • You will have impact, your voice will be heard and your efforts will be rewarded
  • You will have the support you need to progress in your career, no matter what path you decide to pursue