Sr. Manager/ Director Growth Marketing - Educators

ABOUT US

KaiPod Learning is creating a microschool network where students learn at their own pace, get in-person academic support from an educator, and socialize with their peers.

We partner with entrepreneurial founders to launch and grow microschools in their local communities. Our partners operate unique microschools relying on proven pedagogies (e.g., project-based, Montessori) targeting specific student audiences (e.g., gifted students, neurodiverse students, student-athletes).

Through this work, KaiPod Learning will connect 1 million students around the world through the power of microschooling.

The name, KaiPod, comes from the Greek word kairos meaning “the right time to act.” After the pandemic, millions of parents are saying this is the right time for them to act and choose a better learning environment for their child. Learn more about our company here.

We are backed by YCombinator, Reach Capital, and several other top venture firms.

ABOUT THE ROLE

Our growth depends on continued educator acquisition through new and proven channels so we can repeatably and sustainably grow our network.

Your main duties include running campaigns end-to-end, designing and executing growth experiments along the flywheel, and identifying/ prioritizing growth opportunities.

Specifically, you will:

• Develop a data-driven experiment approach to prioritize, test, and evaluate lead generation and application generation channels for Catalyst
• Own the KaiPod website and web assets, monitoring and improving traffic, engagement, conversion rates
• Expand our content marketing strategy and SEO efforts to educate our audience, grow brand awareness, and generate leads for our nurture pipelines
• Set up (new) and optimize (existing) analytics and reports needed to take our marketing efforts to the next level.
• Spearhead implementation of lead scoring and differentiated lead nurture campaigns
• Manage and collaborate with contractors (i.e. SEO/ Content writers etc.)
• Grow an engaged and active community of education entrepreneurs feeding into new applications and user-generated content
• Expand and leverage our network of partners in the education reform space

ABOUT YOU

This is a highly strategic role with a rapidly growing company. We are looking for someone who loves to grab the reins on new problems, thinks creatively about new strategies, and can’t wait to roll up their sleeves and execute.

Is this you?

You’re a skilled Growth/Digital Marketer. You are comfortable troubleshooting, figuring things out, and always learning. You want to work for a fast-growing but very small team, move fast, take ownership end-to-end, and do what it takes to get multiple campaigns launched.

You’re organized and methodical, and lean into understanding both the data and the people. You have previously taken an experimentation approach to run campaigns and support growth. You are familiar with marketing funnel metrics, and can speak to supporting moving the needle in terms of lead generation and revenue growth within a Marketing team.

More specifically, we are looking for candidates with:

• At least 5 years of professional experience developing growth marketing strategies and executing it across multiple channels. Experience in marketing to educators is a big plus.
• Strong growth track record, with samples and results of past growth experiments
• Experience in working with growth tools including but not limited to: Google Analytics, Google TagManager, Hubspot, Mailchimp, WordPress, Squarespace, Meta Business Suite, Google Ads, Canva, SEMrush, etc.
• A mind that analyzes & seeks out opportunities and experiments with campaigns to continuously optimize conversions and improve the customer experience
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward
• Outstanding written, oral and organizational ability
• 3+ years’ experience in SEO
• 3 + years’ experience content marketing and community growth
• A positive "can-do" attitude, with a desire to extend existing skills and be a problem solver
• Experience marketing to educators, school administrators, or education entrepreneurs is a big plus
• Knowledge about the education reform and parental choice movement is a big plus

Our team (along with our network of microschool partners) is spread across the country. You can choose to live anywhere in the US. Title and compensation will depend on the candidate's experience.