About Float

Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth. As one of Canada’s fastest growing companies and top-rated startups in 2024 and 2023, Float is customer-obsessed, passionate, and entrepreneurial, with a team that includes leaders from Uber, Shopify, Top Hat, Ritual, Ada, and more.

At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

Our product

Float is Canada’s first finance platform designed to empower businesses with fast, flexible, and accessible financial solutions. Our integrated suite of products—including corporate cards, bill pay, reimbursements, and financial services—rethinks how companies access capital, streamline spending, and manage growth. Backed by world-class investors like Tiger Global, Golden Ventures, and Susa Ventures, we’re disrupting the global B2B finance space—and we’re looking for bold innovators to help shape the future of business finance.

About the Senior Lifecycle Marketing Manager Role

We’re seeking a Senior Lifecycle Marketing Manager to shape the lifecycle strategy in our small business segment and optimize the post-acquisition journey for all Float customers. You’ll work in close collaboration with a cross-functional team of marketers, product managers and engineers, and have direct accountability for key measures of customer success and growth, such as time-to-first-value, product adoption and attach rates, and retention. This role is perfect for a builder who thrives on the opportunity to create foundational systems while continuously experimenting to unlock growth. Reporting to the Director of Product Marketing, you’ll play a pivotal role in shaping how Float supports customers in meeting their goals and contribute significantly to our next phase of growth.

Key Responsibilities

• Design and Build the Post-Acquisition Journey: Develop multi-channel strategies for onboarding, activation, and product adoption, creating targeted experiences and engaging touchpoints that drive retention and growth.
• Drive Results through Experiments: Own and execute A/B tests and growth experiments to identify high-impact strategies and iterate based on performance insights.
• Monitor and Report on Key Metrics: Take ownership of metrics like time-to-onboard, user activation and adoption rates for our SMB segment, proactively seeking opportunities to improve on performance and sharing regular performance updates with stakeholders.
• Develop Engaging Content: Craft compelling, customer-centric messaging and content to deliver personalized communications across email, in-app, and other channels.
• Leverage Automation and Data: Utilize customer data and automation tools to strategically segment audiences, build targeted campaigns, and move the needle measurably against key business objectives.
• Manage Targeted Campaigns: Partner with the broader marketing team to craft campaigns that drive adoption of new features, cross-sell opportunities, and deliver added value to existing customers.
• Collaborate Cross-Functionally: Work closely with product, engineering, rev-ops and customer success teams to align lifecycle initiatives with company goals and customer needs, and create a best-in-class customer experience.
• Be a Customer Champion: Advocate for customer feedback and insights, ensuring Float’s lifecycle strategies address real customer pain points and goals.