About Float

Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth. As one of Canada’s fastest growing companies and top-rated startups in 2024 and 2023, Float is customer-obsessed, passionate, and entrepreneurial, with a team that includes leaders from Uber, Shopify, Top Hat, Ritual, Ada, and more.

At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

Our product

Float is Canada’s first finance platform designed to empower businesses with fast, flexible, and accessible financial solutions. Our integrated suite of products—including corporate cards, bill pay, reimbursements, and financial services—rethinks how companies access capital, streamline spending, and manage growth. Backed by world-class investors like Tiger Global, Golden Ventures, and Susa Ventures, we’re disrupting the global B2B finance space—and we’re looking for bold innovators to help shape the future of business finance.

About the Marketing Operations Manager Role:

We are looking for a dynamic Marketing Operations Manager to join Float’s Revenue Operations team. This role is crucial in enhancing the effectiveness of marketing efforts through the use of technology, data analysis, and process optimization. You will be responsible for identifying technology needs, leading the implementation of marketing automation and CRM integrations, and managing incoming leads. You’ll use data-driven insights and creative problem-solving to optimize operations across various teams.

Key Responsibilities:

• Campaign Management & Support: Oversee the technical execution of marketing campaigns, ensuring that marketing technologies (e.g., automation platforms, CRM, ad platforms and tools) are fully integrated and leveraged for optimal impact.
• Data & Analytics: Track, measure, and report on the performance of marketing strategies. Combining multiple data-sources such as spend, ad tracking, and different internal systems, Develop and manage dashboards to monitor KPIs and provide insights to the marketing team.
• Process Optimization: Streamline and standardize marketing workflows to increase productivity, maintain high data quality, and support lead-to-revenue management.
• System Administration: Serve as the administrator for marketing technology platforms, managing integrations and data flow between systems such as HubSpot, Salesforce, or other CRM/marketing automation tools.
• Lead Management: Implement and monitor the lead scoring, attribution and nurturing processes within the marketing automation platform.
• Collaboration: Work closely with Sales, Marketing, and other departments to align strategies, facilitate data sharing, and improve lead handoff processes.