*We’re flexible on level - all outstanding candidates are encouraged to reach out.

About Float

Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth. As one of Canada’s fastest growing companies and top-rated startups in 2024 and 2023, Float is customer-obsessed, passionate, and entrepreneurial, with a team that includes leaders from Uber, Shopify, Top Hat, Ritual, Ada, and more.

At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

Our product

Float is Canada’s first finance platform designed to empower businesses with fast, flexible, and accessible financial solutions. Our integrated suite of products—including corporate cards, bill pay, reimbursements, and financial services—rethinks how companies access capital, streamline spending, and manage growth. Backed by world-class investors like Tiger Global, Golden Ventures, and Susa Ventures, we’re disrupting the global B2B finance space—and we’re looking for bold innovators to help shape the future of business finance.

About the Senior Growth Marketing Manager role:

We’re looking for an outstanding marketer to join Float, alongside a team that’s building the best business finance platform in Canada. You’ll join forces with our Growth team on a cross-functional squad focused on driving customer acquisition and activation for the SMB industry in Canada. A deep understanding of the SMB market and an experimental mindset will be crucial for success in this role.

What your week-to-week looks like:

• SMB Acquisition Strategy: Working with a cross-functional squad, develop and implement a growth marketing strategy tailored to the SMB segment. Focus on testing and iterating to find quickly scalable and cost-effective opportunities.
• End-to-End Funnel Ownership: Own the customer acquisition funnel for our PLG self-serve motion, from awareness to activation, optimizing each stage to improve conversion rates.
• Marketing Collaboration: Integrate closely with the rest of the marketing team to ensure cohesive customer journeys and strategize on shared channel strategies.
• Content & SEO Strategy: Collaborate with the content team to develop SEO-driven content and landing pages that resonate with SMBs and drive organic acquisition.
• Growth Experiments: Design and run A/B tests and growth experiments across channels (email, ads, landing pages, etc.) to identify the most effective tactics for acquiring SMB customers.
• Referrals and Affiliates: Identify and leverage affiliates and referral marketing opportunities to increase brand exposure and drive SMB acquisition.
• New Channel Testing: Brainstorm, prioritize and methodically test new and creative channels and tactics.
• Data Analysis & Optimization: Track and analyze key growth metrics (traffic, engagement, CVR, activation rates etc) and use data to continuously optimize marketing efforts for maximum impact.
• Marketing Ops: Work within Hubspot and with Revenue Operations and Data Science teams to setup operational workflows that are key for your success.