About Float

Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth. As one of Canada’s fastest growing companies and top-rated startups in 2024 and 2023, Float is customer-obsessed, passionate, and entrepreneurial, with a team that includes leaders from Uber, Shopify, Top Hat, Ritual, Ada, and more.

At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

Our product

Float is Canada’s first finance platform designed to empower businesses with fast, flexible, and accessible financial solutions. Our integrated suite of products—including corporate cards, bill pay, reimbursements, and financial services—rethinks how companies access capital, streamline spending, and manage growth. Backed by world-class investors like Tiger Global, Golden Ventures, and Susa Ventures, we’re disrupting the global B2B finance space—and we’re looking for bold innovators to help shape the future of business finance.

About the Senior Product Marketing Manager, Financial Services role

We’re looking for an experienced and dynamic Product Marketing Manager to own our portfolio of innovative financial products and services, which are helping to redefine the business landscape for SMBs in Canada. Product Marketing at Float is a pivotal function. In this role, you’ll be reporting to our Director of Product Marketing, and partnering across Product, Sales, Customer Experience, Risk and Compliance, and Marketing to launch and scale brand new products that drive customer LTV, contribute to our ambitious growth goals and reshape Float’s position in the B2B landscape.

If you thrive in ambiguous situations, love the idea of pioneering brand new GTM strategies and want to play a meaningful role in disrupting the status quo in Canadian financial services, then this is the job for you.

As a Senior Product Marketing Manager at Float you will...

• Define and Execute GTM Strategy: Collaborate with senior leaders to craft go-to-market strategies that unlock Float’s next stage of growth, creating and refining positioning, messaging, pricing, and packaging to drive conversion and move the needle on core business metrics.
• Drive Product Adoption: Partner with Product to drive adoption of new and existing Float products through thoughtful education content, enablement, and integrated multi-channel campaigns. Lead the charge on initiatives that contribute to revenue growth and long-term retention, while keeping the team focused on delivering a delightful customer experience.
• Leverage Data and Research: Conduct research and competitive analysis to inform GTM approaches, leveraging data and insights to ensure Float's offerings are competitive and differentiated. Serve as a market and customer expert for your portfolio.
• Act as Cross-Functional Liaison: Equip GTM teams with the product knowledge, content and training they need to sell effectively and drive adoption. Go deep to surface and understand the perspectives of various business stakeholders, translating insights into impactful product and marketing strategies.
• Craft Compelling Narratives: Distill quantitative and qualitative data into impactful product narratives that resonate with customers and the wider market, showcasing how Float’s products solve key problems for our target audience.
• Identify Expansion Opportunities: Proactively identify opportunities to grow mature customers’ business with Float, using a strategic lens to develop segmentation and targeted journeys that helps the greatest number of users uncover relevant value-add products and services.