About Float

Float is one of Canada’s fastest growing companies and Top Startups (2024 & 2023), serving Canadian businesses with our innovative smart corporate card, bill pay, and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Top Hat, Ritual, Ada, and many other incredible tech companies!

At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts, feedback, and differing opinions so we can continue to improve. We do our best to keep our decision making decentralized so that all team members contribute.

Our product

Float is Canada’s first modern financial institution built to help Canadian businesses grow. We’re making finance more accessible and saving businesses time and money, while empowering them with capital and disrupting the multi-trillion dollar global B2B finance industry. Backed by some of the best venture capital investors in the world, including Tiger Global, Golden Ventures, and Susa Ventures, we’re looking for pioneers to help us achieve our vision.

About the Senior Product Marketing Manager, Growth role

We’re looking for a growth-minded product marketing manager with a blend of technical and creative skills and a passion for experimentation to champion our small business strategy at Float. You will report to the Director of Product Marketing and be an integral part of an ambitious cross-functional growth team composed of marketers, product managers, and engineers. In this role, you will be directly responsible for driving outcomes within a well-defined customer segment and will be contributing significantly to Float’s next phase of growth. You will own or report against exec-level metrics like – time to onboard, product adoption, upsell rate. Your efforts will enhance our product’s ability to serve SMBs across Canada, ensuring they receive tailored solutions that meet their unique business finance needs.

Key Responsibilities:

• Own the Float Customer Journey for SMBs: Design and build comprehensive cross-channel campaigns and always-on flows for the post-acquisition customer lifecycle, ensuring alignment with core PLG objectives and metrics.
• Create Engaging Content and Communications: Produce compelling content and polished communications that resonate with our ICP, driving engagement and action through every touchpoint.
• Leverage Data and Automation: Utilize data analytics and marketing automation tools (Hubspot, Intercom, Appcues, etc.) to better understand user journeys, segment audiences, and deliver personalized experiences that enhance customer experience and achieve business outcomes.
• Collaborate with Cross-Functional Teams: Work within a closely knit cross-functional growth team to rapidly iterate on user experiences that drive activation and adoption, while planning marketing activities in alignment with broader business goals and customer needs.
• A/B Testing and Experimentation: Generate and test hypotheses using A/B tests and other experiments to determine the effectiveness of lifecycle strategies. Surface and share key learnings and recommendations with wider GTM and product teams.
• Be the Voice of the Customer: Take a human-centered approach to everything you ship, acting as a driving force for qualitative customer research within the cross-functional growth team. Understand and advocate for the importance of customer feedback and qualitative insights, and be a champion for your customer segment within the growth team and across the broader organization.