Senior Marketing Manager, Growth Channels



Marketing & Communications, Sales & Business Development
Toronto, ON, Canada
Posted on Thursday, April 18, 2024

About Float

Float is one of Canada’s fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies!

At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts, feedback, and differing opinions so we can continue to improve. We do our best to keep our decision making decentralized so that all team members contribute.

Our product

Float empowers companies and teams with smart financial products, helping them achieve their most ambitious goals. We’re making business finance more accessible in Canada, saving companies and their teams time and money, while disrupting the multi-trillion dollar global B2B finance industry. Backed by some of the best venture capital investors in the world, including Tiger Global, Golden Ventures, and Susa Ventures, we’re looking for pioneers to help us achieve our vision.

About the Senior Marketing Manager, Growth Channels role

We’re looking for an outstanding Senior Marketing Manager to join Float, a team that’s building the best business finance platform for Canadian companies and teams. The primary focus of the role will be on achieving rapid customer acquisition growth by planning and executing campaigns and events. Channels include (but are not limited to) ABM campaigns, lead generation events and conferences, field marketing and supporting the execution of Float’s brand campaigns. This role reports to Float’s Growth Marketing Lead and works cross functionally with our Product Marketing, Brand, Sales and Customer Success teams.

As the Senior Marketing Manager, Growth Channels at Float you will:

  • Own the end to end planning and execution of creative marketing campaigns that attract and meaningfully engage our target customers, while learning and quickly iterating to generate strong pipeline and revenue
  • Own and execute Float’s event strategy, leveraging both sponsored and owned events to build awareness of Float and generate pipeline, working in tandem with your sales and customer success counterparts
  • Launch innovative multi-channel ABM campaigns that reach the right targets, capture their interest, and contribute to Float’s overall pipeline and growth objectives
  • Own and optimize campaign performance by adapting strategies based on insights and industry trends. Measure, analyze, learn and iterate on campaign tactics, using data to assess success metrics, goal attainment, ROI, and areas for improvement.
  • Test and scale additional growth marketing tactics, as we invest in new channels to drive growth