Director, Demand Generation



Sales & Business Development
San Francisco, CA, USA · Los Angeles, CA, USA · New York, NY, USA
Posted on Wednesday, May 3, 2023

We are reinventing global trade.

We believe global trade can move the human race forward. That’s why it’s our mission to make global trade easy for everyone.

Flexport today connects almost 10,000 clients and suppliers across 116 countries, including established global brands like Georgia-Pacific as well as emerging innovators like Sonos.

With offices on three continents, our team is as global as our client base. Wherever you are, whichever role you play, you’re guaranteed to share your day with passionate and resourceful team members who are in it together.

The opportunity:

Flexport is looking for a skilled and experienced Director of Demand Generation to join our growing marketing team. In this role, you will build and lead a world-class demand generation marketing team while driving our strategic efforts across all inbound marketing channels (SEM, SEO, CRO, lifecycle, partnerships, and more). In this leadership role, you’ll have the chance to establish new frameworks and best practices as you build the team, drive an experiment and insight roadmap, and scale acquisition across marketing channels. You and your team will have a high degree of collaboration with Sales in this role. Optimization instincts, a learnings-driven approach, and an analytical mindset will be key to driving growth, engagement, and conversion.

You will:

  • Define & improve Flexport’s demand generation strategy, and identify new opportunities for growth across channels
  • Own a significant digital marketing budget and KPIs, measuring effectiveness and impact on key business outcomes
  • Lead, coach, and develop high-performing team that is engaged and motivated to achieve Flexport’s mission
  • Manage external partners and agencies in delivering services for SEO, SEM, CRO, and user research
  • Work with Data to develop and leverage rigorous measurement strategies to assess the impact and opportunities of acquisition campaigns

You should have:

  • 10 years experience leading paid digital advertising, at least 4 years managing SEM specifically with a proven track record of improving and scaling ad programs with volume and efficiency goals (experience with B2B marketing in all segments is a nice-to-have)
  • 4 years of people management experience, excellent leadership skills with the confidence to lead, manage and engage team members
  • Experience with Search Engine Optimization (SEO), conversion rate optimization (CRO), paid digital advertising (Social and Search), and other digital marketing channels
  • Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization, with a focus on developing a strong relationship and operating cadence with the Sales organization
  • Strong exploratory data analytics skills (pivot tables, vlookups, basic modeling and forecasting) – proficiency with SQL is a nice-to-have
  • T-shaped growth marketing skillset: we’re looking for marketing generalists that can pinch-hit in any given domain of marketing, while drawing on the skills and insights from a singular area of deep specialization

About Flexport:

We believe global trade can move the human race forward. That’s why it’s our mission to make global trade easier for everyone. We aim to do this by building the Operating System for Global trade - a strategic model combining advanced technology and data analytics, logistics infrastructure, and supply chain expertise. Flexport today connects almost 10,000 clients and suppliers across 109 countries, including established global brands like Georgia-Pacific as well as emerging innovators like Sonos. Started in 2013, we've raised over $2B in funding from SoftBank Vision Fund, Founders Fund, GV, First Round Capital and Y Combinator.

Worried about not having any freight forwarding experience?

  • Don’t! be We’re building the first Operating System for Global Trade. That’s why it’s incredibly important for us to bring people from diverse backgrounds and experiences together with our industry veterans to help move the freight forwarding industry forward.
  • What’s freight forwarding and why does it matter? Listen to Ryan, our CEO explain what freight forwarding is and why improving global trade can help to connect the world and break down economic barriers in this Fast Company Freethink Original Series video.
  • We know this industry is complex. That’s why we invest in education starting day one with Flexport Academy, a one week intensive onboarding program designed specifically to set every new Flexport employee up for success.

At Flexport, our ability to fulfill our mission of making global trade easy for everyone relies on having a diverse, dedicated and engaged workforce. That is why Flexport is committed to creating and nurturing an environment where anyone can be their authentic self. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, age, physical and mental disability, health status, marital and family status, sexual orientation, gender identity and expression, military and veteran status, and any other characteristic protected by applicable law.

To learn more about what our tech teams have been up to, head to the Engineering Blog.

The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Our salary ranges are determined by role, level, and location. Within the range displayed, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education and / or training.
The US base salary range for this full-time position: (exclusive of bonus, equity and benefits.)
$153,920$173,160 USD