Sales Manager - Direct to Consumer
Cottage
Sales & Business Development
United States
Posted on Oct 22, 2025
Direct to Consumer Sales Manager — RenoFi
RenoFi is transforming the way homeowners finance their renovations while continuing to serve the traditional mortgage product demand. We are building the nation’s leading renovation lending platform, empowering homeowners to tap into their future home value, not just the equity they already have. Our Direct-to-Consumer Sales team sits at the heart of that mission, converting inbound homeowner demand into funded renovation dreams while fulfilling traditional mortgage product demand. As Sales Manager, you will lead, coach, and scale a team that converts a lead’s curiosity into confidence, helping homeowners take the next step toward creating the home they love.
Why RenoFi
- Category leadership with the nation’s most advanced renovation lending platform and products competitors can’t offer.
- A high-intent DTC lead engine with homeowners actively seeking renovation financing.
- Heavy investment in technology that creates more sales capacity among your team.
- Full visibility into metrics, conversion, and lead flows so you can lead with precision.
- A leadership team focused on helping you grow a high-performing team and a high growth career.
What You’ll Do
As the Direct-to-Consumer Sales Manager, you will own the performance, growth, and development of RenoFi’s inbound sales team— the first point of contact for thousands of homeowners nationwide. Lead, mentor, and inspire a team of mortgage professionals to consistently exceed production and conversion goals.
- Drive accountability through data and consistent coaching and training to ensure excellence in every customer interaction.
- Optimize lead flow and the sales process to maximize speed-to-lead, contact rate, and overall conversion.
- Act as a product and process expert, ensuring every representative can clearly communicate the value of RenoFi’s renovation and traditional loan products.
- Partner with Marketing and Operations to ensure smooth handoffs and frictionless customer experiences.
- Build and maintain a culture of continuous improvement where every call and every report makes the system and department stronger.
- Identify opportunities to scale, automate, and elevate the sales process as part of RenoFi’s growth strategy.
Who You Are
You are an experienced sales leader who knows how to motivate people, master processes, and take action on data.
- A builder who is excited to scale a DTC sales team in a high-growth environment.
- A coach who elevates others through hands-on coaching.
- A strategist who sees the big picture but isn’t afraid to dive- into dashboards and solve bottlenecks.
- A mortgage expert with knowledge of FNMA, FHLMC, FHA, VA, Non-QM, Renovation loans, and second lien products and the ability to train others on them.
- A driver who thrives on accountability and takes pride in watching a well-built system produce predictable results.
- A culture creator who builds environments where people are challenged, supported, and proud of what they deliver to the
homeowner every day.
Requirements
- 3+ years of sales leadership experience (team lead or manager level).
- 3+ years of mortgage origination or DTC sales experience with a proven track record of results.
- Understanding of loan products (FNMA, FHLMC, FHA, VA, Non-QM, Renovation and second lien products) and the ability to train others effectively.
- Proven ability to manage and improve sales processes within a CRM (Salesforce preferred).
- Strong analytical and communication skills with the ability to translate numbers into action.
- Entrepreneurial mindset, comfortable with change, ambiguity, and growth.
- If you are ready to stop managing a team and start building a true growth engine, join RenoFi and help make renovation lending the next frontier of mortgage finance.
RenoFi is committed to building a diverse and inclusive team. We believe various backgrounds and experiences contribute to our mission of transforming the renovation lending industry. If your experience doesn’t perfectly match the requirements, we encourage you to apply anyway and tell us why you’d be a great fit for this role!
ABOUT US:
RenoFi’s mission is to empower every homeowner to be a renovator.
Founded in 2018, RenoFi created the world’s first Renovation HELOC – called the RenoFi Loan. RenoFi Loans enable homeowners to borrow based on the after renovation value (ARV) which dramatically increases a homeowner’s borrowing power by 11x on average, all without having to refinance out of their existing low mortgage rate.
By leveraging RenoFi’s proprietary Renovation Underwriting technology platform, RenoFi provides lending partners with a turnkey solution to offer the best renovation financing solutions in the market.
Over time, RenoFi evolved into becoming the world’s first one-stop-shop for renovation finance, offering every renovation financial product available from renovation home equity loans, to unsecured home improvement loans, to land loans, construction loans and so much more. No one in the country can match the breadth and depth of the renovation solutions available to homeowners through RenoFi.
To date, RenoFi has helped finance over $1 billion in renovation projects and is backed by leading investors including Fifth Wall, Progressive, Canaan, First Round Capital, and TruStage Ventures. Learn more at www.renofi.com.
READ MORE ABOUT RENOFI
WHY RENOFI?
Since our founding in 2018, RenoFi has been built with a strong remote culture at its core. We set out from day 1 to build a remote-first organization, purposefully designing a work culture that you’ll love to be a part of.
We’re proud that our team spans time zones and nationalities, and we’re committed to ensuring every team member feels connected and supported. What unites us is a shared mission to make renovations possible for every homeowner with simpler and smarter home renovation financing solutions.
We offer:
• Competitive cash and equity compensation
• Health, retirement, and other country-specific benefits
• Flexible vacation policy
#LI-Remote