Responsibilities will include:

Objective #1: In the first 30 days, you will become an expert in how to position Ascend against our competitors across our different customer segments.

Ascend helps insurance agencies and can communicate this to the industry.

• Develop a deep understanding of how Ascend delivers and adds value to our customers and the insurance industry across different customer segments
• Conduct research to understand the competitive landscape and run interviews to understand our ICP
• Dive deep into sales calls to understand why we’ve won or lost deals and create battle cards for the sales team against common objections

Objective #2: In your first 60 days, you are the glue that connects Product, Marketing, and Sales to translate the product roadmap into tactical sales and marketing strategies.

• Update sales pitches across customer segments to align with our updated positioning and insights
• Own the design and messaging across sales decks, website pages, and case studies to reinforce our market positioning and messaging
• Work hand-in-hand with Product to translate new features into value propositions and integrate these value props into the sales motion for target segments

Objective #3: In your first 90 days, you are measuring results and have created processes to evolve and strengthen our market positioning and sales process.

• Be able to report back on the learnings, successes, and areas for improvement in our messaging across Product, Sales, and Customer Success
• Consistently refine and work closely with Sales, Marketing, and Customer Success to ensure consistent, impactful messaging across all customer touchpoints
• Release thought leadership content and work hand-in-hand with Marketing on lead generation efforts like webinars, events, etc.
• Identify other marketing opportunities to grow incremental revenue and product stickiness across our existing customer base through product education and adoption

You might be a good fit if you are / have:

• Hands-On Experience: This isn’t your first rodeo. You have 2+ years of experience working in a similar industry (fintech, healthtech, etc.), and you enjoy rolling up your sleeves to get projects across the finish line.
• Brand-Driven Storyteller: You care about how people feel when they talk about companies. You understand the power of messaging alongside brand awareness and brand perception.
• Creative and Analytical: You are able to use both the left and right sides of your brain. You have an eye for design but can also dive into data.
• Customer-Focused: You care deeply about your customers and their problems and want to deeply understand, relate to, and connect with our customer base. Insurance is a Main Street American business where relationships matter.
• Outcome-Oriented: You have proven success acting as a function owner, including a track record of consistently delivering measurable results.

Base Salary $90,000-110,000